Job Description

Join a dynamic environment where data-driven storytelling shapes high-impact business decisions across a large, fast-paced organization. This role offers exposure to complex research initiatives, cross-functional collaboration, and the opportunity to translate consumer behavior into strategic direction. Professionals in this position will engage with advanced analytics, modern research tools, and high-visibility projects that directly influence organizational priorities.

Primary Services is excited to announce the role of Consumer Insights Analyst for our client, a large enterprise organization seeking to strengthen its research and analytics capabilities. In this position, you will support a high-performing insights function responsible for delivering actionable consumer intelligence across multiple business units. The Consumer Insights Analyst will play a critical role in designing, executing, and interpreting both qualitative and quantitative research to inform marketing, product, and customer experience strategies.

Responsibilities:

• Conduct end-to-end market research projects, including surveys, focus groups, and customer sentiment analysis.
• Perform advanced statistical analysis to identify consumer trends, behavioral patterns, and market opportunities.
• Develop and maintain dashboards and recurring reports to communicate insights to senior leadership and stakeholders.
• Design and evaluate survey instruments, discussion guides, and research methodologies aligned to business objectives.
• Synthesize data from multiple sources, including syndicated research, primary studies, and behavioral datasets.
• Translate complex data findings into clear, actionable insights and strategic recommendations.
• Collaborate with cross-functional business partners to support decision-making and initiative planning.
• Manage relationships with external research vendors and ensure quality control of deliverables.
• Review and validate analytical outputs before executive-level presentations.
• Provide guidance and support to junior analysts on research execution and analytical methods.

Qualifications:

• Bachelor’s degree in Marketing, Economics, Statistics, Business Analytics, or related field required.
• 5–8+ years of experience in consumer insights, market research, or data analytics roles.
• Strong proficiency in statistical analysis tools such as SPSS, SAS, R, or Python.
• Advanced experience with Microsoft Excel, including pivot tables, modeling, and data visualization.
• Hands-on experience with survey platforms and research programming tools.
• Familiarity with data visualization platforms such as Tableau or Power BI.
• Proven experience managing full-cycle quantitative and qualitative research projects.
• Ability to interpret complex datasets and translate findings into structured business insights.
• Experience working with syndicated research sources and large-scale consumer datasets.
• Strong background in questionnaire design, sampling methodologies, and research validation techniques.

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